10 Things Sales Pages Need

Your video for how to install WordPress Templates was unfortunately blocked by a Microsoft, Windows, Camtasia conflict.  The video is in final encoding stages as I write this, but to keep my posts flowing we are going to cover “What Sales Pages Need”

As a side note, things happen with businesses, with life, and so on.  Always have a back up plan in place when things like Microsoft, Windows, & Camtasia do not get along.  (They are all sitting in separate corners until further notice.)

Now What does a sales page need?

It is actually surprising what we can forget to add to a sales page.  And I say we because I have as well.  There are basically 10 components you need to have.

1.  A Headline ~ This needs to get your potential buyer intrigued and get them to continue to read.

2.  Welcome!  ~ Hello, Dear Home Owner, Dear Dog Lover, Dear Future Pro-Golfer, whatever fits your needs.

3. What is their problem? ~ Explain their problem to them. Let the buyer know you have a through grasp of what their problem is.  Not the shedding but replacing vacuums wearing out due to dog fur.

4. What is your solution? ~ Explain the benefits of your product. Write a few lists and mix those into your sales letter.

5. Provide testimonials, stories, facts, figures, just prove it.

6 What does it cost?  ~ Discuss the value of the product. Less shedding means not having to buy vacuums.  Another value you could use is how your price compares to similar products. Then discuss your actual price.

7.  Give them a guarantee

8. What do you want them to do? ~ This may seem like the most obvious thing in the world, but you need to be specific. Tell them to buy your product.   Buy my product or buy vacuums due to more dog fur.

9. Thank them. ~ It is the polite thing to do.

10. Add a postscript. ~ Restate the urgency. Restate the major benefits and again encourage them to buy post haste.

Hope this list helps when you get your sales templates tomorrow!

~ MJ Schrader

PS. To quote #10.  Buy my products.  Post Haste.