Many people have asked me about writing sales letters in WordPress. They want to know if sidebars and headers and menus are acceptable. This is a mixed situation.
Advantages
If they decide that product you are advertising is not for them but they like your style then being able to look at other products or information is great. This keeps them on your website longer and allows them to pick and choose what they want. If they are not certain your product is for them, they can click the sidebar or other menus to learn more about you and any other products you may have.
Disadvantages
Many people advocate that an advertising copy should have only two options. Option one buy this product or option two hit the back button. By having the menu links and sidebar your potential customers or clients can get distracted. After the distraction they may forget or no longer be motivated in buying your product. Also what may be a cool graphic on your blog is not appropriate on your sales letter. The twitter stream in your sidebar may not be something you want on your sales letter.
Solutions.
There are many solutions which will be discussed tomorrow. Although one solution I strongly suggest is WP Landing Pages which can be used for landing pages, sales pages and more.
