As a writer and WordPress Rockstar, people often ask me questions. Quite a few questions are about what to write and what is acceptable. While for those of you in the #blog30 challenge, you are half way through, but you may still wonder “what should I write in my blog?”
Write for your readers…
No matter what you are writing, unless it is for your amusement only, you need to think about your readers. They are following you because of your topic. Now it may be that your point of view has become the stuff of legends and it brings in readers as well. For most writers it is your subject matter, your niche is your “market.”
What is your niche?
That blog niche is what your readers care about most. This is probably what brought them to your blog, be your niche be about taking the high road, hypnosis, online tools or pole dancing. Your readers expect most posts to about that niche. Did you notice the “most” bit? Your readers are your most important goal. Your readers do not expect a robot. You have a personal life, you have more than one interest.
More interests?
Well, I don’t know about you, but as much as I enjoy WordPress, I love my English Cocker Spaniel more. Perhaps you enjoy a particular dog breed, or just animals. Maybe you have a rose garden, or you paint, or you cook. Having a whole blog about it would destroy your interest but it is something you want to share. Then mention it on occasion.
Should I include personal stuff?
How about an example? Here on the left is a picture at a social gathering. You can see Joe Vitale drinking some home brewed beer that I made. Home brew is an interest of mine. Being able to talk with Joe Vitale, Wendi Friesen, an world renowned hypnotist has given me confidence. This was after a seminar that helped establish my reputation as the WordPress Rockstar. It’s a cross niche, cross interest, cross topic that helps add material to my blog and let you know… yup I am real. (or at least last I checked)
Make it real!
Making a reference to your life gives your blog a personal feel. (If you have children, many blog writers use code names for their children rather than real names.) You may have children, a spouse or significant other, pets… these help bring your life into focus and may help you focus on your niche. It helps your readers know a bit about who you are. Writing only business without any personal reflection will alienate you from readers rather than bring them in.
When you write a post about your life weave in the blog focus, lessons learned related to the focus, humor, or combine all of the above. This involves the reader and keeps the blog focus. Social media is the current king because we are sharing more and your posts should as well.
~ MJ Schrader
PS. What is your niche? What is your unique angle?
PPS. And with that thought I now I have a post for tomorrow! TOMORROW: What is your USP?
Good post ideas! I had a post about that a little while ago, sadly can't find it for the life of it. But yea, you have good ideas! Just look all around, there are ideas everywhere! Thanks for the post and recap