Be clear – if you cannot identify any competitive advantages offered by your existing products or services, than you need to improve them so that you can. ~ Phil Stone ~
You probably know your niche. Perhaps you know all about your niche or are learning everything you can. As long you are learning about your niche, you know more than someone else, but what is your USP?
USP Defined
Your USP is your Unique Selling Proposition or Unique Selling Point. While knowing about your niche is important, you need to have a unique selling proposition, a unique voice. Unless you picked a market with no competition your voice needs to be different. If you picked out a market with no competition you might want to re-visit what defines a market that will be popular enough to be self-sustaining.
Finding Your USP
Look at your competition, then decide how your selling proposition is different. If it is not different how can you make your point unique. Remember different people have different needs and wants. Then you need to decide how you can sell your product, or niche in a way that is unique from the competition.
An Example
Think about the commercials for Toilet Paper. One paper holds up better than the competition, another says it is softer. Another is thicker so you can use less. Each of these are unique selling points that make the brand stand out from the other.
So how can you make your voice unique? Share your Unique Selling Proposition here.
~ MJ Schrader
