While it does not seem right, people do judge a book by it’s cover. When you are at the store and are looking for a happy book to read, are you going to pick up the book that has a bloody knife, the book with fire breathing dragons, or the book with a dog on the front? It is the same with your website.
Flash Intro
That “cool” introduction flash, movie or other introduction can make readers mad. It may not load. It may take too long to load. It can be flashy and glitzy enough to cause problems with the browser the reader is using. It could cause problems with the operating system.
LOUD COLORS
This is a surprisingly common mistake. That brightly colored website may look great to you, but what about to your readers. Your readers also want to be able to see different parts of your website. If they can not tell the sidebar from the header, or the body the side becomes hard to understand.
Font Color Vs Background Color
The light pink font on your light blue background is very hard to read. So is the pale gray on your white. A high contrast between the background color and the font is very important. That is why so many blogs have either a black background with white writing or white background with black writing.
Hopefully this will explain some very important reasons people leave websites in a hurry!
~ MJ Schrader
