Your blog first and foremost should be something that interests you and your readers.
Picking a Niche
You need to find a niche, which a specialized market. A blog covering everything is too broad for your readers to get involved. Focusing on something smaller, like home theaters, flower gardening, or cooking quick easy meals give you and your readers a certain amount of connection automatically. When you choose a blog topic that you enjoy your readers will feel your passion and be more inclined to read.
Once you decide on a niche, look for forums, social networks and other online sites aimed at your niche. Look for people wanting information, people who are buying, and what they are buying. Make a few posts, discuss your ideas. This will start building your reputation and help you find potential readers..
Not an expert?
Don’t worry if you aren’t an expert. A 4th grader knows more than a 1st grader. Thus sharing your knowledge about a particular niche even if you do not think is much is more than what some know.
Being a professional writer is not required. As long as you can follow basic grammatical rules and write in a clear and engaging fashion you will find readers. Your readers are not looking for Shakespeare, they are looking for information.
I hate to write
Fortunately there are many sites that offer articles which is great blog content. Ezine Articles is one such site. I highly recommend the Expert Author MJ Schrader. 
Seriously right now I have over 100 articles and the number is growing. But you can search on Ezine articles for different articles that fit your needs.
Your blog should add value to your readers’ lives, give them something to thing about, or makes them form an opinion. This is what will keep your readers coming back again and again.
~ MJ Schrader
PS Tomorrow’s post will be about how to use Ezine Articles.
