As a side note, things happen with businesses, with life, and so on.  Always have a back up plan in place when things like Microsoft, Windows, & Camtasia do not get along.  (They are all sitting in separate corners until further notice.)

Now What does a sales page need?

It is actually surprising what we can forget to add to a sales page.  And I say we because I have as well.  There are basically 10 components you need to have.

1.  A Headline ~ This needs to get your potential buyer intrigued and get them to continue to read.

2.  Welcome!  ~ Hello, Dear Home Owner, Dear Dog Lover, Dear Future Pro-Golfer, whatever fits your needs.

3. What is their problem? ~ Explain their problem to them. Let the buyer know you have a through grasp of what their problem is.  Not the shedding but replacing vacuums wearing out due to dog fur.

4. What is your solution? ~ Explain the benefits of your product. Write a few lists and mix those into your sales letter.

5. Provide testimonials, stories, facts, figures, just prove it.

6 What does it cost?  ~ Discuss the value of the product. Less shedding means not having to buy vacuums.  Another value you could use is how your price compares to similar products. Then discuss your actual price.

7.  Give them a guarantee

8. What do you want them to do? ~ This may seem like the most obvious thing in the world, but you need to be specific. Tell them to buy your product.   Buy my product or buy vacuums due to more dog fur.

9. Thank them. ~ It is the polite thing to do.

10. Add a postscript. ~ Restate the urgency. Restate the major benefits and again encourage them to buy post haste.

Hope this list helps when you get your sales templates tomorrow!

~ MJ Schrader

PS. To quote #10.  Buy my products.  Post Haste. 

Yesterday in Planning the Unexpected, I said today would start a series of products, people and services I recommend. Please again note that attached links are affiliate links. This helps me make some money to pay for last minute travel and emergency things during my grandmother’s funeral.  Today is going to start with…

Pat O’Bryan.

Pat is a great person to begin this series. He is the author of “Your Portable Empire.”  The major reason he is such a great person to start with, is that almost all the people and products I recommend over the course of the next week I have met through him. Even with ones I did not meet because of him directly, they were people I met through the connections made.

And actually the lesson in a two days will explain the value of Friend-sourcing. This is actually very similar to outsourcing… except different. But thanks to Pat, the Unseminars and his coaching program I have made friends for life.

What does Pat teach?

While I teach how to get WordPress online and create a website, Pat teaches newbies (beginners) how to get a business online. If you want to change your website from one that just provides information online to one that actually works for you then look to Pat.

Freedom Power

This ebook / workbook, Freedom Power was a game changer for me. After reading this book, I realized I could turn my interest, writing, and my skills, WordPress, into something to help me stay online. It takes a lot of work to create an online business, and I am not there yet, but hope to be.

But his gentle instructions walk you through the steps of getting online and developing your first product.

While I went a slightly different route choosing WordPress instead of building sites, it was still his advice and instructions that helped me see the light.   It is hard to know how to play a game if you don’t know all the rules.  This rule book helps you learn all the steps and parts involved in turning your Website into an online business.

Hopefully I will be able to make it Unseminar 8, however this post was written early to prepare for funeral plans when they arise.

Update: It looks like I will be able to attend Sunday during the seminar between family situations, however I will have to be back home early Monday and hopefully things will be back to normal Wednesday afternoon.

~ MJ Schrader

PS.  Want something Free??  (Who doesn’t?)

Just Visit Pat O’Bryan‘s website.  On the upper right you can see a box with a book.  You can get the The Absolute Beginner’s Guide to Internet Wealth For Free!!



To create a product you need to fill a want or a need. Wants are things like a game system or how to toilet train the cat. Needs are things like how to keep a child busy or something to carry a laptop. People actually prefer wants over needs.

There is a difference between a physical product and an information type product. So will your product be something people can hold, or is it going to be just information?

Physical products

If you create a physical product there are plenty of different ways to get it out to people. With a little bit of research you can find lots of different stores online that will be glad to add your product to their market. There are places that will create the product for you. Offline will take a little bit more research, but can be done. People have created jams and sold them to co-workers and worked their way up to selling in national grocery chains.

Luna is shown here in a physical shirt available at Blue Lemonade Stand.  It says “I didn’t do it.  No one saw me.  You can’t prove it.”

Information products

If you are selling information, then you need to decide what format you are going to use to share it. Information can be turned into a physical product such as a book, an audio CD, a software CD, a DVD, or other formats. Some people choose to skip the physical route all together and have people download information from the internet.

The best time to get started with your product is now!

What is an easy to use website?

Among one of the easiest to use websites is WordPress.  The hardest part of it, is getting it loaded.  Now many website hosts have made that almost push button simple.  WordPress is versatile enough for use as sales letters, content management, and more.  Websites that have been around for years are now switching because of the low learning curve and the ability to change things quickly.

Are autoresponders important?

After your website is put together, you will want visitors to give you their names and email.  This helps you build a list of people who want more information from you.   Most websites offer a free ebook, mini course or something else to encourage people to sign.   When you have a list, you can email them when you add new material to your website, when you have information for them, or even when someone else has information that is related to why they joined your list.  

Do I need shopping cart?

You don’t need a shopping cart if you are not selling your own products.  Shopping cart services supply shopping cart or buy now buttons that you can add to your website.  When someone visits your website they can press the button to buy whatever you are offering.  Services that offer affiliates are better because affiliates will promote for you, and you pay them commission only based on their sales.

And when you combine them?

The website allows people to find you online.  You provide information that brings readers to your site. The autoresponder allows you to build an email list of people who want even more information like your website provides.  The shopping cart allows you to sell your own products to your email list and visitors of your website, affiliates can help.   

What if I don’t have a product?

Not having a product doesn’t mean you can’t make money.  You can be an affiliate, when you like a product you could review it on your website.  You could email your list and tell them about the great new thing that you tried. You add a short P.S. to the bottom of your emails or posts to mention something you liked.  When someone buys from your affiliate link you make commission.  This gives you a reason to like being online even more.

You can join the Rockstar Guide Books affiliate program by clicking here.

MJ Schrader

Rockstar Guide Books offers ebooks and videos that can help your business, just see the menu at the top.

E-Junkie E-Xplained

Part 1: Why use E-Junkie

http://Ejunkie.LoveRockstar.com

First off let’s look at what they say: If you compare the notes, you will see that I bold different phrases that are more important to us.

E-junkie provides shopping cart and buy now buttons to let you sell downloads and tangible goods on your website, eBay, MySpace, Google Base, CraigsList and other websites using PayPal Standard, PayPal Pro, Google Checkout, Authorize.Net, TrialPay, ClickBank and 2CheckOut.

For merchants selling downloads, we automate and secure the digital delivery of files and codes. If you are selling tangible goods, we automate the shipping calculation and inventory management. Our shopping cart has a built in sales tax, VAT, packaging and shipping cost calculator.

You can sell almost everything you want to sell. E-junkie has no transaction limit, no bandwidth limit, no setup fee and no transaction fee.

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That’s lovely that I can repeat what they said but you want more right?

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Security: Upload your product to their site, and your downloads are secure with a limited number of downloads. Your PDF file will have the buyers email printed on the top of ever page to reduce “sharing.” If you have mixed media i.e. video and pdf put them in a zipped file and upload to their site.

Affiliate: You are responsible for paying your affiliates, which can easily be done though PayPal. You set the rate that you want to pay your affiliates and if an affiliate gets a bonus rate for whatever reason. So why do you need E-junkie? Well E-junkie creates affiliate links for you and sends you a monthly report, thereby you know which affiliates sold what and how much and how much to pay them. Affiliates can sign up via a link you send to potential affiliates and JVs or via the Marketplace.

Marketplace: If you are looking for a certain product you can check out the marketplace, or you can use it to find a product to promote. Add your product to the marketplace to increase sales and hopefully bring in more affiliates.

Send Free Product: You want to send someone a sample, but want it to be “secure?” Great, use their Send Free Product page to send it, it secures the sample and limits their downloads (just like if it was purchased).

Logs: You can check at any time to see who you gave free products to or who bought your product. Check how many times they downloaded your product. Even which affiliate sold your product!

Coupons: Want to give a discount? You can easily give a coupon for a product, all products in your shop. Give them a percentage or price discount. And don’t worry about making certain you are awake at Midnight on Thursday just set the time and date.

Choose from Buy it now or Shopping cart buttons.

Sign up for a $1 week trial.  It’s only $5 for what you probably need to get started so no biggie. http://Ejunkie.LoveRockstar.com

Next post will be about how to set up. But I knew this post would be a bit long. So it’s a 2 part post

Please sign up using this link

==> http://Ejunkie.LoveRockstar.com

MJ Schrader