p>Here are common mistakes that can prevent your website from reaching the full potential it should. These can prevent visitors from visiting your site or staying long enough to learn anything about what your website offers.
Does your website have a flash or movie intro?
Flash or Movies may not load on different browsers. Some people are still on dial up. Even if that seems dark ages to you, think about dial up, think about people who are in remote areas who do not have fast internet. Your flash movie will keep them from going to your site.
Is your website an eye sore?
This is a surprisingly common mistake. I visited a site that was bright green with hot pink and yellow swirls on it. Unless that site was giving away money, I was not about to stay.
Did you forget to sell to your readers?
Most every website involves selling something. That something may be a product or service, but it involves selling. Even a personal website involves selling yourself, so let the readers know how you can make them laugh, cry or otherwise bring emotion.
Are you talking features or benefits?
On your pages you want to talk about benefits. Stir emotion in your readers, get them involved. The soft light from this lamp will make you look younger. Getting laser hair removal will mean smooth sexy legs all summer. These are benefits that keep your visitors on your business website.
Did you write for online reading?
Most websites have short paragraphs. Lists and highlighted text are common. There are spaces between paragraphs. What you will notice is that most of the writing can be scanned. Reading long paragraphs online is hard on the eyes.
How can you avoid these mistakes?
The common website mistakes are problems with not thinking about how other people see your website. While you may have a certain vision for your site and think everyone wants what you want, think about others. Ask people you know for honest opinions on your website. Ask them to use different browsers. When you stay focused on the reader your site will grow.
